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nike电竞do233(重写后的标题：Nike推出电竞品牌DO233)

Introduction

Nike， one of the biggest sportswear and footwear companies in the world， has recently launched its very own esports brand called DO233. The brand is expected to cater to the growing interest in competitive gaming around the world and provide players with innovative gear and apparel to enhance their performance.

Background

Esports has rapidly grown in the past few years， with millions of viewers and players worldwide. The industry is estimated to be worth over $1.1 billion in 2020， with a projected compound annual growth rate of 24.4% between 2020-2025. It is not surprising that major brands like Nike have taken notice and are entering the market.

The DO233 Brand

The DO233 brand is designed to provide esports players with top-of-the-line gear and apparel to give them an edge in the competitive gaming world. The name DO233 is derived from the periodic table， with "DO" representing the chemical symbol for the element "Doubler". Meanwhile，职业电竞选手 "233" is the atomic weight of the Doubler element.

Product Offerings

DO233 is set to offer a range of merchandise specifically designed for gaming， such as gaming mice， keyboards， and headphones. The brand will also provide apparel， including jerseys， that are designed to provide maximum comfort and flexibility， woven with the latest technology and materials.

Collaborations

DO233 has already announced a collaboration with League of Legends Championship Series (LCS) and has been named as the official partner of the LCS starting in 2022. This partnership is believed to have cost Nike approximately $8 million per year.

Impact on the Esports Industry

Nike's entry into the esports industry is significant as it validates the legitimacy of esports as a sport in the eyes of traditional sports fans. It also paves the way for other major brands to invest in the industry. Additionally， the involvement of major brands like Nike is expected to attract more sponsorship deals and lead to an increase in viewership and revenue for the industry.

Conclusion

Nike's entry into the esports industry through the DO233 brand is a significant move that could have a major impact on the industry's future. With innovative gear and apparel that is designed specifically for esports players， DO233 is positioned to compete with other major brands in the market. The brand's collaboration with the LCS is just the beginning， and we can expect to see more partnerships and deals in the coming years.